Introducing the Swift Premium Collection 

Featuring a high-end color palette, gold finish and a sleek clutch-style travel bag to complete the sophistication.

Brush Your Teeth the Right Way

The Laifen Wave is the world's first electric toothbrush to combine oscillation and vibration for an effortless, superior oral cleaning experience.

over 18 million sold worldwide

Swift: the World's No. 1 High Speed Hairdryer Brand*

*Data source: Amazon, indep. websites & offline channels

Why Choose Laifen?

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    The World's No. 1 High Speed Hairdryer Brand*

    The Swift means faster, lighter, smarter hair care for all hair types.
    Delivers an unprecedented level of airflow to dry your hair 3x faster than traditional hairdryers, while avoiding the use of excessive heat.
    *Data source: Amazon, indep. websites & offline channels

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    "The Toothbrush Zenith" - Best Inventions of 2024, TIME magazine

    The Wave is the world's first electric toothbrush to combine vibrations (up to 66,000/min) with a 60° oscillating motion. This provides a dentist-recommended "Bass" brushing technique for unparalleled oral care and clean.

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Awards

Testimonials

"My hair no longer feels frizzy or 'stripped' after blow drying it"

Amy, Verified Shopper

"It's just gorgeous"

Noeleen, Verified Shopper

"My hair felt extremely soft and no frizz at all!"

Ellen, Verified Shopper

"I’m obsessed with my Laifen hairdryer... love that intelligent heat control prevents damage which is a big deal for curls..."

Zoe, Verified Shopper

"I love the Laifen hairdryer, it’s an amazing product, and affordable for what it does"

Alex, Verified Shopper

"We love our Laifen, dries my daughter's thick wavy hair in way less time, plus less frizz"

Sue, Verified Shopper

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Millions love Laifen.

#LaifenLovesYourHair